WhatsApp Button
WhatsApp

Business, Management and Economics Research

Online ISSN: 2412-1770
Print ISSN: 2413-855X

Quarterly Published (4 Issues Per Year)





Archives

Volume 6 Number 5 May 2020

The Effect of Trademark on Consumer Behavior


Authors: Tarig Osman Abdallah Helal ; Hamza Abdallah Abdalrhman ; Abderhim Elshazali Yahia ; Badreldin Mohamed Ahmed ; Emad AbdelKhaleK S. El-Tahan
Pages: 58-66
DOI: doi.org/10.32861/bmer.65.58.66
Abstract
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.

Investigating the Impact of Social Security on Economic Growth: Ghana as a Case Study


Authors: Eric Osei Addo
Pages: 48-57
DOI: doi.org/10.32861/bmer.65.48.57
Abstract
In recent years, retired workers eligible for social security receive their emoluments from the appropriate regulatory agency and this provides more realistic evidence on the better living standard of the aged (retirees) under the scheme. Empirically, this paper examines the impact of social security on economic growth in Ghana using time series secondary (monthly) data ranging from 2000 – 2018. The author answers in two questions: 1) how significant are pensioners benefit payments dependent on economic growth and also, 2) how business environmental policy is contributing to economic performance as far as pensioners well-being are concerned. Using STATA analytical software, the findings show a positive significant relationship between social security and economic growth. The study concludes by outlining appropriate policy measures to help strengthen the current social security scheme in Ghana.